Sony Erricson is focusing on phone accessories division and put the complete marketing department on it, as evidenced by the fact that the big news is a rebrand.

Sony Ericsson's accessories portfolio now comes under the heading of ‘Extras' by the Halifax ads, or possibly even the Ricky Gervais TV show .Before marketing was finished, there are four new subcategories within Extras: Talk (headsets), Play (gaming), Listen (speakers and headphones) and Go (cases and chargers).

"As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division," , head of Sony Ericsson's accessories division Jacob Sten said. "We want consumers to experience their mobile phone to its highest potential and Sony Ericsson Extras will enable them to find the perfect accessory for their needs."

Couple of new Bluetooth headsets is launched recently. The VH110 is cheap and lower-featured and the VH410 (pictured) has noise cancellation and greater control functionality and both are compatible with any Bluetooth device.


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